"Reaction [beta]"

FanCulture: The Evolution of Influence
16 May 2012

In this short film, Amplify explores "the changes in fan culture in the digital age - the shift in power - and the growing importance of fans":

THE EAGLEMAN STAG
16 May 2012

The 2011 BAFTA award winning short film from Mikey Please:

Story of Send
16 May 2012

Google (Green) shows what happens when you send an email using Gmail (and how the company minimises the impact on the environment along the way):

60,000 Dominos
15 May 2012

They took FlippyCat 65 hours over eight days to set up...and just 12 seconds to fall...

The World's First Invisible Ad
15 May 2012

We seriously doubt it's the world's first invisible ad, but hey....LYNX (or AXE, as the brand's known in the US of States) has installed the world's first invisible ad in a terrace house in Sydney. As you can see in the clip below, it's beamed onto some special LCD screens that can only been seen with polarised glasses.

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